Firstly, we need to understand the meaning of need. Need is the feeling that a certain emotion of a person is satisfied. We need to learn about some real truth of your customers like living and working environment. And we need to explore how customers feel about this product and what they hope the permanent makeup procedure will bring them.
Secondly, you need to know their budget to recommend suitable products.
Thirdly, design according to their needs and make this design can be seen clearly by your customers.
Finally, before doing the permanent makeup procedure, we should clearly tell the customer all the precautions and possible results. This will not make your customers more panic. This will allow your clients to recognize your professionalism more and trust you more. If there are some bad reactions after the permanent makeup procedure, your customers will respond more calmly.